If you interview badly it's a waste of everybody's time.  Do it well and everybody benefits.  You get the information you wanted and a lot more.

Richer Interviews are an effective way to find out valuable information from anyone who affects your business: suppliers, clients, customers, employees and colleagues.

Richer Interviews can generate material for articles and videos about what your company does and what makes you special.  They can flag up gross negatives before they harm you,.  They can  reveal opportunities you had never expected.

Stuart Harris has interviewed an extraordinary range of people over the years - engineers in Europe and Japan, scientists in Singapore, violin-makers in Italy, chefs in Malaysia, financiers in London, award-winning creative people in France, Sweden and Argentina, CEOs of global businesses in Europe and the United States, and consumers all over Europe, South American, West Africa and South-East Asia.

Click the link to find out how you and your business can benefit from richer interviewing.